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for a while. Just like competition, Adidas NMD shoes boom just a week, now, Nike's Kobe series debut and burst into money.
April 14, 2016, American basketball superstar Kobe · Bryant retires.
in addition to the circle of friends are Shuabing, more of a "explosion of shoes" - Kobe series of Nike. This spring before the listing of shoes, now in many stores have sold goods, come to consult the customers in an endless stream.
In the Nike counters at the six floor of the nine hundred city square in Shanghai,
, there are sporadic customers asking for sportswear. "A few days ago, Kobe's 11 series sold very hot." A clerk in the store said, "before a customer said that for the staff welfare, all the Kobe 11 series basketball shoes red money bought.". Only this yellow is on sale now."
Nike is clutching this golden opportunity to market Kobe. U.S. local time in April 13th was named "Mamba on Nike".
in a Nike flagship store in East Nanjing Road, Kobe's products are displayed in the middle position, the series of colors and styles are relatively complete. A lot of people in the store to the clerk consulting Kobe series custom shoes, customized price is more expensive than the conventional paragraph about 200 yuan. "There are so many people asking lately.". Because it's not limited, the shoes come out on New Year's day, so they don't have to wait in line." A shop assistant says.
in addition to offline entities shop, the line is also very lively.
Nike Tmall official flagship store, Kobe 11 series of basketball shoes left only a black and white color, inventory is not enough, only 5 pairs. "No notice of replenishment was received for the moment." Small two say. The price of 1599 yuan of men's shoes, nearly half sold nearly 70 double. And this price is high in Nike shoes in pricing. some of the small businesses on Taobao purchasing situation is relatively good, early preparation of goods, before also received reservations, "usually sell well, are like Kobe fans.". There are more people to consult today. However, now to buy, late, are broken code." A businessman told reporters, "no, just no, no replenishment."." Reporters noted that the prices of these businesses are usually lower than the official website, less than one hundred or two hundred, more than three hundred or four hundred. Some businesses have sold more than three digits this month. But it's impossible to judge.
thought, this hot marketing can add a lot of sales for Nike, but no data can support this in the end for the company to enhance the number of performance.
, however, can be used as a reference for the Star Marketing Strategy of Under Armour (hereinafter referred to as UA), which is a black horse sports brand in the American market. Over the past two years, sales have increased by more than 20% in the UA quarter. Although there is still a big gap, >
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