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September 20th at 7:30 in the morning, the 2015 Beijing marathon in Tiananmen square shots to start running, the entire 42.195 km event attracted a total of 63118 pre registration. According to the limit of the number of 30000 people, only half of the people can go to the track as they wish, and a large part of them will have to draw lots by drawing the final screening. In fact, as early as 2014, whether it was "The Color Run" color running or ordinary marathon race, the difficulty of registration was even more than that of the completion of the running itself.
as early as 2013, the total revenue of the Beijing marathon was close to 30 million yuan, and the valuation was 250 million yuan at that time. It is understood that the top 10 most famous sports competitions in China are in the middle ranking, the first one is the China Super League, the valuation is around 650 million yuan, the second is CBA, it is about 350 million yuan, and the Beijing marathon is 250 million yuan, ranking sixth.
, except for marathons, all kinds of theme running, rainbow running and other road running activities are also hot in recent years. The tickets for players to get tickets are often more difficult than those completed. And behind these runners, what kind of market is it, who is making a profit and paying for it?
The
marathon has nearly 800 thousand people, and has doubled its
2015 Beijing marathon was the nineteenth whole horse that Wei Jianglei had run. As the senior vice president of sina, he finished the match with a Sina running group of more than a dozen people. After the game, Wei Jianglei showed his equipment list to reporters. Asics GT2000 running shoes plus fast dry shorts, compressed pants, sports watches, and short sleeved T-shirts and caps printed by company logo, the total price is about 3500 yuan. Among the equipment, he was most focused on the shock absorption shoes and the watch of the heart rate, which also took up the cost of 2600 yuan. And according to his years of running experience, even if not equipped with sports watch, to prepare for more sufficient words, also have to invest about 800 yuan.
15 years ago for the purpose of losing weight, Wei Jiang set foot on a running trip, and gradually began to play the sport. He did not hesitate to reveal his original intention to reporters, but now he feels that running is a process full of philosophy. "Running is a sport. It is the combination of body and education, called sports. Running is the first way to shape the body through motion, by shaping the body and then shaping your bones and muscles, and then shaping your soul. " In order to keep his exercise habit, he will get up early in the morning almost every day, running 200 kilometers a month.
also completed the long distance race experience, as well as Guo Hongqiang, a businessman from Hangzhou. He told reporters that, although it was the first time to take part in the whole horse, the advantage of "natural leg fast" let himself run in the top 5000 camps. And accompanied by the "small partners" also many, from running shoes to gloves and glasses, nearly 10 equipment cost about 6000 yuan. He is >
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