ast Adidas sponsorship What is the difference? Hainer: The sponsor of the Beijing Olympic Games is the biggest one ever Adidas sponsorship. In addition to the unprecedented financial and material resources, the sponsorship period for four years from the closing of the Athens Olympic Games to now has not been interrupted, we did a lot of investment in this period, organized a variety of activities, which is unprecedented. The Economic Observer: The specific terms of financial and material resources invested in how much? Hainer: As the official sportswear partner of the Beijing 2008 Olympic Games, adidas will provide the cheap jordan shoes for men Beijing Olympic Games, the Beijing Paralympic Games volunteers, technical officials and the Beijing Olympic Organizing Committee staff over 1.4 million equipment. Adidas will also provide more than 3,000 athletes, 214 sports associations and 16 NOCs provide a variety of products. Adidas will provide a total of more than 300 million products, including the Olympics offers 43 different kinds of sports shoes for the 28 sports in 27 projects. The Economic Observer: Adidas this massive sponsorship of the Beijing Olympic Games, what you expect in return? Hainer: Adidas, the 2008 Beijing Olympic Games is a platform for a leapf Retro jordans for sale rog development. Accelerate the realization of the "first sports brand" dream: in 2008, Adidas to become China's largest sports brand; to 2010, Adidas to become Asia's largest sports brand. Economic Observer: Did you see the actual effect now? Hainer: Yes. Early in August 2006, AC Nielsen survey data had shown awareness adidas and the Olympic Games have been associated with more than 50%, this figure has more than any previous Olympic Games. Now two years later, I think this figure can be higher. reflected in sales, Adidas Group in the first half of 2008 net sales rose 12 percent to 5.1 billion euros, the gross margin i cheap jordans for sale ncreased by 2.5 percentage points to 49.6%, operating profit rate increased by 1.1 percentage points, rising to 9.5%. The Economic Observer: China market situation? Hainer: Our first half performance was largely due to our business in China. With the arrival of the Olympic Games, Adidas brand has occupied a leading position in the Chinese market. In the first six months of this year, the adidas Group is China's fastest-growing market in sports goods company, based on a unified exchange rate adidas Group sales in China increased by more than 60%. From this perspective, market share, Adidas has been the first time more t Cheap air jordans for sale han our major competitors, China's market share of the market among the first sports brand, this goal has been achieved.classic bulls come in black and red color, Air Jordan 2 Michael Jordan has exclusive color. Although the color name is not Bred, but the black temperament of an identical nature. The Air Jordan 2 "Alternate" is infused with red leather detail with black leather shoes, and the Air Jordan 2 Classic lizard skin decorations are re appearing, highlighting the noble atmosphere that originated in Italy. It is reported that the shoes will be officially released on February 6th.
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comments on the last article on : Nike Foamposite One " Sharpie" + Nike Air Penny 6 suit exposure next article: celebrate victory! Air Jordan 7 Retro "Celebration" seriesParker Tinker, Hatfield Hiroshi and Fujiwara Mark formed the Nike history of the most special design team. HTM is composed of flow unit fragment design presided over people Hiroshi Fujiwara, Nike creative vice president Tinker Hatfield, Nike CEO Mark Parker creative team, with three people name the initials of HTM represents combination of Nike's most cutting-edge technology and explore the future try. Since its inception in 2002, HTM launched a total of 32 designs, from the classical aesthetic design to the new technology have tried, Flyknit Nike is one of them. The following may wish to follow the interview with three people to understand the HTM from the creation of the story. starting point Hiroshi Fujiwara: before Mark took over as CEO of Nike, remember is the first or met for the second time when I asked him: "if you are working with Nike will be how to design?" I replied that I hope to bring about the improvement of the existing design. Parker Mark: contact Hiroshi in japan. Tinker and I naturally needless to say, working together in the Nike for many years, has also brought Air Max Nike 1, Trainer Air 1, ACG, Jordans and so on planning. When we met Hiroshi, we discussed many products and designs. So I would like to sit here and say, not as a practice to try. Tinker Hatfield:HTM is Mark's idea, he knows we will gather together. Parker Mark: I have always been convinced that the best relationships are built in real relationships. HTM is so, everything is the logical. Fujiwara Hiroshi: many brands use the first letter as a joint representative, so we used HTM instead of the combination of the three of us. But it never occurred to me that this would be the final official symbol. Parker:HTM Mark just as a representative of the names of three people, initially for everyone, and there is no real significance. It is a representative symbol of team design. cooperation Parker Mark: the three of us in the form of work is very different, I think that the state is more effective. You can think of HTM as a Jazz Jam Session, as each musician is a wonderful interpretation of improvisation "Tag: retro 6 carmine , gold jordan sneakers , jordan 12 release date , jordan 1s gray